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Learn moreFounded in Paris in 1847 by Louis-François Cartier, the Maison initially built its reputation creating exquisite jewelry for royalty. It wasn't long before Cartier brought its unparalleled design sensibilities into the world of horology, merging elegance with function.
In 1904, Louis Cartier designed a flat wristwatch with a distinctive square bezel for his friend, the pioneering aviator Alberto Santos-Dumont. The "Santos" is widely recognized as the first purpose-designed men's wristwatch, preceding iconic designs like the Tank, which debuted in 1917.
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